Fairmont/Accor - Travel Campaigns

Fairmont commissioned me to write journalistic travel pieces for Accor properties around the world. I was one of the lead writers on Accor’s newest campaign, Lights, Camera, Vacation! Content was so well-received, I was asked to write four more stories for the campaign.

Four Sigmatic - Social Media & Product Positioning

Four Sigmatic, the popular adaptogenic mushroom coffee, approached me to craft social media content for the month of March to build excitement around their new Whole Bean Coffee (something that took them 10 years to create). I am currently creating product positioning copy for a new adaptogenic wellness offering.

Sugarfina - Web Copy, Emails, Ads, Blogs and Romance Copy

For more than two years, I captured Sugarfina’s fun, pun-forward voice in everything from evergreen emails to seasonal campaigns and product launches. Crafted copy for collaborations with Truly Hard Seltzer, Hampton Water and Sweet Laurel. Wrote Sugarfina’s highest revenue-generating blogs to date.

Especially Puglia - Content Strategy (Newsletters, Blog and Site)

Especially Puglia is a Brooklyn-based farm-to-table distributor of Pugliese specialties, from cow’s milk cheese and durum pasta to Manuka honey (anyone who supports the bees is a rockstar in my book). I first worked on social media captions and blog posts and revamped web copy to boost traffic. This increased conversion rates by 156% in a single month.

I also revamped their email marketing during the pandemic, which meant making the conscious choice to connect more with our customers without selling. Ultimately, this led to a 250% increase in sales with an average email open rate of around 28-30%. 

Culture Trip - Travel Guides

After a successful pitch that turned into a story about Budapest for Culture Trip, I was commissioned to create additional content for their travel campaign.

Budapest Local - Blogs, Web Content, Short Stories

Budapest Local contacted me because they were looking to increase visibility of their tours, particularly for American travelers, through blog posts and updated web copy optimized for SEO. Budapest Local also allowed me to flex my creative writing muscles, crafting short stories about Budapest that provided mini-tours of the city’s neighborhoods so tourists could walk in the footsteps of these characters. Content increased site traffic by 20% in a month and increased tour bookings by 120%.